Vonkajší trh s digitálnymi značkami stúpne

Môžu sa s rastom trhu s digitálnymi značkami „vonku“ stať LED displeje dominantným zobrazovacím terminálom v tejto oblasti?

V prvom polroku majú rôzne priemyselné odvetvia z dôvodu dopadu nového korunného zápalu pľúc rôzne dopady. Ak vezmeme príklad priemyslu s LED displejmi, dopyt po tradičných scénach na prenájom pódií a vonkajších veľkoplošných aplikáciách je pomalý, ale trh vládnych a dispečerských centier je potrebný pre vládne práce, ako aj pre oblasť verejnej dopravy.digitálny podpis market in China has little impact on the market in its field, and it has become a growing market with few LED displays. So is it possible for LED displays that are intelligent and whose prices are declining year by year to become the overlord of digitálny podpis display terminals?

The digitálny podpis market of public transportation platforms and retail stores grows against the trend

Podľa prieskumu relevantných inštitúcií najviacdigitálny podpis product manufacturers are turning their attention to the outdoor market in the first half of the year, which is mainly reflected in bus stations and other land transportation platforms, as well as the fast-growing self-service ordering displays in fast food retail application scenarios. The lineup of public displays and signage displays for "outdoor" or "semi-outdoor" applications with more than 1000nits is growing steadily. As a high-brightness display terminal, LED display screens have been gradually decreasing in price in recent years, and the dot pitch has been shrinking, and the display size has been shrinking. It has a strong impact on the digitálny podpis display market and has become a dark horse in this field.

Ovplyvnená epidémiou v prvej polovici roka, dodávky vonkudigitálny podpis machines dropped sharply. In order to improve corporate profitability, many manufacturers expanded their product range and shifted their attention from the more affected indoor displays to those with rising demand. Outdoor display markets such as public transportation platforms. Secondly, during the epidemic, many stores added digitálny podpis that can display posters, videos and strong interaction in order to attract traffic. The creation of digital stores has also promoted the growth of digitálny podpis demand to a certain extent. Furthermore, due to the need for prevention, control and isolation, manufacturers have taken longer to develop products. Therefore, during the epidemic, the display terminal technology is catalyzed to mature, and digitálny podpis terminals display three major display devices: LCD, DLP and LED. Technological competition during the epidemic has promoted the maturity of technology and the decline of market prices, thereby stimulating the overall market. Industry insiders predict that starting from 2021, the growth rate of outdoor digitálny podpis display products will gradually exceed that of indoors. With the emergence of new high-brightness products, outdoor display products will have more opportunities to appear in new outdoor application scenarios such as outdoor sports and hotel terraces.

LCD, DLP, LED súťažia v rovnakom odbore

Who can win in the field of digitálny podpis terminal display?

Digitálne značenie je všeobecne malé zobrazovacie koncové zariadenie, ktoré si vyžaduje dôkladné sledovanie. Výhodou LCD a DLP je malá veľkosť a jemné zobrazenie. Preto pred zavedením malých displejov LED boli LCD a DLP hlavným produktom terminálov displejov pre digitálne značenie. Vďaka zlepšeniu rozlíšenia produktu začali na vnútorný trh vstupovať produkty s LED displejom s malou výškou a na rovnakom pódiu začali konkurovať LCD spojovacím stenám, priemyselným výčnelkom a ďalším produktom. V roku 2019 sa technológie LCD a LED s priamym vyžarovaním svetla spojili na „semi-outdoorovom“ trhu, najmä v maloobchode a na verejných miestach. V posledných rokoch technológia malých displejov s LED displejmi dozrela a náklady klesli. „Cena tohto produktu tiež nedávno začala vykazovať klesajúci trend.

Avšak hoci LCD a DLP zaberajú časťdigitálny podpis market, their low-brightness characteristics limit their application in outdoor scenes. Therefore, in order to seize the opportunity of outdoor digitálny podpis, digital signage manufacturers have come in to introduce higher brightness 4000nit and IP protection level higher than 56 products, but its price is close to or even higher than the price of P2-P5 LED display, and its protection level is far less than the protection performance of outdoor LED display, so in the P2-P5 point spacing In the field of outdoor digitálny podpis, LED displays have advantages in price, brightness and protective performance. However, in the field of fine-pitch products with higher pixel specifications, the price advantage is still inferior to LCD products. Therefore, major companies in the LED industry are trying to reduce the price difference and seize more digitálny podpis market share.

With the maturity of LED display technology and the decline in the price of small pitches, the terminal display market will become fierce, and will spread to the small pitch field, digitálny podpis and other major fields, and the competition of major machine manufacturers will also increase. It's getting more intense. With the current advantages of LCD, DLP, and LED, the three major industries have equal opportunities and equal markets. In the future, who can lead in terms of price advantage and technological advantage will be able to break through in the field of digitálny podpis and even commercial display.